TrendThreads
E-commerce Sales Analysis
Overview
TrendThreads is an e-commerce sales analytics project that transforms customer and transaction data into actionable business insights. The analysis evaluates sales performance, customer behaviour, purchasing patterns, and key commercial metrics to help identify growth opportunities and support data-driven business decisions.
Key Features
- Sales Performance Analysis: Analysis of revenue, order performance, product performance, and sales trends to identify key business drivers
- Customer Analytics: Evaluation of customer purchasing behaviour, Customer Lifetime Value (CLV), and customer contribution to overall business performance
- Business KPIs: Tracking of key metrics including ₦10.9M in sales, 5,000 customers, ₦9.57K CLV, and ₦218 Average Order Value (AOV)
- Trend & Segment Analysis: Identification of purchasing patterns and performance differences across customer and product segments
- Interactive Data Visualization: Development of analytical dashboards that present complex business data through clear and actionable visual insights
Analysis Approach
The project follows a structured analytics workflow covering data preparation, exploratory analysis, KPI development, segmentation, and visualization. Raw e-commerce data is transformed into meaningful analytical metrics that reveal sales trends, customer behaviour, and areas of business opportunity.
Business Insights
The analysis provides a data-driven view of overall sales performance and customer value. Key metrics such as CLV and AOV help evaluate customer contribution, while product and sales trend analysis highlights areas of stronger and weaker performance. These insights can support decisions around customer retention, product strategy, and revenue growth.
Technologies
Excel, Power BI, Power Query, DAX, Data Analysis, Data Visualization, Business Intelligence